Is your sales pitch chasing prospects away?

Posted by Daryn Smith on 30 October 2015 | Comments

It’s the most frustrating thing on earth.

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How to use the periodic table of content marketing [infographic]

Posted by Jess Gamble on 28 October 2015 | Comments

Pulling off an effective content marketing strategy requires coming up with fresh content ideas week after week. Sometimes, I’ve got so many new ideas I’m not sure what to do with them all. Other times, however, I feel like I’m scraping the bottom of the barrel. At times like that, it’s nice to have a few go-to resources for ideas and inspiration. The Periodic Table of Content Marketing, an infographic created by the guys at Econsultancy, might help do the trick.

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Enhancing customer experience based on social monitoring

Posted by Daryn Smith on 27 October 2015 | Comments

When it comes to figuring out how to improve customer experience, you can now leave the crystal ball at home. Modern consumers don’t hesitate before telling the world at large what they want, what they like and – most of all – what they despise.

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The junk in your trunk: What your content audit should do for you

Posted by Carl Thomen on 21 October 2015 | Comments

Right. So you’ve got a website. But, you’re not that sure how many people are landing there and leaving it (or why), or how they’re struggling to engage with your business.

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Why your buyer personas need to keep evolving

Posted by Jess Gamble on 20 October 2015 | Comments

The first step to figuring out how to market a product or service effectively is figuring out exactly who you should be targeting. This is where ‘buyer personas’ – detailed documents outlining fictional members of your customer base – come in handy.

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Thou shalt listen! The two commandments of a good content strategy

Posted by Carl Thomen on 19 October 2015 | Comments

Alright, you’ve gone digital, and people say you’ve got a super website.

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The best marketing technologies of 2015

Posted by Garth Pedersen on 14 October 2015 | Comments

With such a wide range of marketing technologies available on the market today – from email marketing tools, to marketing automation platforms, to paid media tools and marketing analytics tools – it can be tough to know which piece of software to invest in.

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Why lead generation is messing up your sales numbers

Posted by Devin Ross on 13 October 2015 | Comments

Picture the scene: the marketing department is having a party. They’re celebrating because they’ve just crushed their lead generation goals by converting 100 leads from a Facebook ad campaign. The boss is happy, the marketing team is happy and a raise is imminent. The beers are flowing freely.

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How to kill your business: Four terrible content strategies

Posted by Carl Thomen on 12 October 2015 | Comments

It’s like those A therefore B equations they teach in university logic courses. You’ve got a website therefore you need content. No problem. Just write/buy/steal some, right?

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How to mine audience data for better lead generation

Posted by Graeme Wilson on 7 October 2015 | Comments

Whether you simply dabble in Google Analytics or use a more advanced reporting platform, your digital properties are capturing valuable data all the time. Mining this data for useful insights could help you increase the number – and quality – of your leads.

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