It’s the most frustrating thing on earth.
Pulling off an effective content marketing strategy requires coming up with fresh content ideas week after week. Sometimes, I’ve got so many new ideas I’m not sure what to do with them all. Other times, however, I feel like I’m scraping the bottom of the barrel. At times like that, it’s nice to have a few go-to resources for ideas and inspiration. The Periodic Table of Content Marketing, an infographic created by the guys at Econsultancy, might help do the trick.
When it comes to figuring out how to improve customer experience, you can now leave the crystal ball at home. Modern consumers don’t hesitate before telling the world at large what they want, what they like and – most of all – what they despise.
Right. So you’ve got a website. But, you’re not that sure how many people are landing there and leaving it (or why), or how they’re struggling to engage with your business.
The first step to figuring out how to market a product or service effectively is figuring out exactly who you should be targeting. This is where ‘buyer personas’ – detailed documents outlining fictional members of your customer base – come in handy.
Alright, you’ve gone digital, and people say you’ve got a super website.
With such a wide range of marketing technologies available on the market today – from email marketing tools, to marketing automation platforms, to paid media tools and marketing analytics tools – it can be tough to know which piece of software to invest in.
Picture the scene: the marketing department is having a party. They’re celebrating because they’ve just crushed their lead generation goals by converting 100 leads from a Facebook ad campaign. The boss is happy, the marketing team is happy and a raise is imminent. The beers are flowing freely.
It’s like those A therefore B equations they teach in university logic courses. You’ve got a website therefore you need content. No problem. Just write/buy/steal some, right?
Whether you simply dabble in Google Analytics or use a more advanced reporting platform, your digital properties are capturing valuable data all the time. Mining this data for useful insights could help you increase the number – and quality – of your leads.