Viewing entries posted in 2012

Generating Leads and Closing Deals – it’s a numbers game!

Posted by Daryn Smith on 23 November 2012 | Comments

Simple logic tells you will only close a percentage of sales that come your way, so it is then also logical to say, the more leads you generate the more sales you will close.

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At what point do you give up on your leads?

Posted by Daryn Smith on 5 November 2012 | Comments

One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.

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