Viewing entries posted in 2013
Adopting content marketing won’t just change your marketing strategy. It’ll also drastically change your entire sales process – for the better.
It’s true, folks. Content marketing geeks make the best lovers. How do we know this? Simple: content marketing encompasses all of the same characteristics that give one an edge in the sack. Take a look:
What comes to mind when you think ‘yogi’?
Do you see an old, bearded figure contorted into an impossibly pretzel-like posture chanting ‘ommm’ from a hilltop? Or do you see a tanned, toned ‘yummy mummy’ clad in skin-tight yoga pants sipping on a green juice at a trendy café? Perhaps you’ve done some yoga yourself and you see instead the average Joe simply enjoying the spiritual, mental and physical benefits of this ancient Indian practice.
Building a brand is a lengthy and costly exercise.
For many brands, year end is the busiest period of the year.
If you’re in the travel industry, internet marketing should be the main focus of your marketing strategy.
Whether you’re launching a new website or just managing an existing one, strategically effective website copywriting should top your list of priorities. This SlideShare highlights our top tips for getting the most out of your website copywriting:
The sales world is a cut throat, dog eat dog place. Not only are you up against competitors trying to sell to your same target market, you also have to outsell the people in your own team – it’s war out there.
Traditionally, marketers waste a lot of money. Millions are spent every year on marketing materials and activations that don’t guarantee ROI. In the meantime, sales teams are held accountable for hitting sales targets while marketing managers are largely left to run wild. There’s something very wrong with this picture.