Viewing entries posted in 2013

Why content marketing changes your sales process

Posted by Daryn Smith on 18 December 2013 | Comments

Adopting content marketing won’t just change your marketing strategy. It’ll also drastically change your entire sales process – for the better.

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Five reasons why content marketing geeks make the best lovers

Posted by Graeme Wilson on 17 December 2013 | Comments

It’s true, folks. Content marketing geeks make the best lovers. How do we know this? Simple: content marketing encompasses all of the same characteristics that give one an edge in the sack. Take a look:

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Three lead generation tips from a yogi

Posted by Daryn Smith on 12 December 2013 | Comments

What comes to mind when you think ‘yogi’?

Do you see an old, bearded figure contorted into an impossibly pretzel-like posture chanting ‘ommm’ from a hilltop? Or do you see a tanned, toned ‘yummy mummy’ clad in skin-tight yoga pants sipping on a green juice at a trendy café? Perhaps you’ve done some yoga yourself and you see instead the average Joe simply enjoying the spiritual, mental and physical benefits of this ancient Indian practice.

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How to take advantage of Google for brand management

Posted by Daryn Smith on 10 December 2013 | Comments

Building a brand is a lengthy and costly exercise.

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Three big mistakes marketing companies make over the festive season

Posted by Daryn Smith on 5 December 2013 | Comments

For many brands, year end is the busiest period of the year.

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B2B sales strategy: it’s not what it used to be [infographic]

Posted by Daryn Smith on 4 December 2013 | Comments

The B2B sales strategy has changed radically. This is because businesses are buying differently, forcing sales strategies to adapt appropriately.

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Why internet marketing works so well for the travel industry

Posted by Graeme Wilson on 3 December 2013 | Comments

If you’re in the travel industry, internet marketing should be the main focus of your marketing strategy.

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Top tips for website copywriting [SlideShare]

Posted by Daryn Smith on 29 November 2013 | Comments

Whether you’re launching a new website or just managing an existing one, strategically effective website copywriting should top your list of priorities. This SlideShare highlights our top tips for getting the most out of your website copywriting:

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Four sneaky sales tips reserved for your worst enemy

Posted by Daryn Smith on 28 November 2013 | Comments

The sales world is a cut throat, dog eat dog place. Not only are you up against competitors trying to sell to your same target market, you also have to outsell the people in your own team – it’s war out there.

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Future-proofing your marketing automation platform

Posted by Daryn Smith on 27 November 2013 | Comments

Traditionally, marketers waste a lot of money. Millions are spent every year on marketing materials and activations that don’t guarantee ROI. In the meantime, sales teams are held accountable for hitting sales targets while marketing managers are largely left to run wild. There’s something very wrong with this picture.

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