Viewing entries posted in 2014
We’re always keeping an eye on the evolution of marketing. Just as technologies, social networks, search engines and buying behaviours change, so marketing tactics evolve in order to keep up. If you don’t keep pace with the evolution of marketing, you risk losing your connection with your customers. After all, they don’t speak dinosaur.
Oh dear. It’s New Year’s Eve tomorrow. For some of you, that might not mean much. Perhaps you’ll just treat it like any other day, ignoring the hype and refusing to make any ill-fated New Year’s Eve resolutions. Or maybe you plan to usher in 2015 with a big family dinner and a civilized glass of bubbly before hopping into bed no later than 00:05.
For the past few months, parents the world over have been keeping their unruly little ones in check simply by uttering two very powerful words: “Santa’s watching.” Surprisingly, it isn’t the creepy spectre of a rotund, red-cheeked stranger spying on pre-pubescent children that has kids toeing the line when they hear this phrase. It’s something far more serious: the terrible fear of not getting any Christmas presents. It’s a well-known fact that Santa only drops gifts off at the homes of well-behaved, obedient children. Naughty kids, on the other hand, should expect nothing but a lousy lump of coal.
Not sure what to buy yourself for Christmas this year? How about investing in a useful customer engagement tool that will improve the way you convert and engage with both existing and new customers? Yeah, we thought you might like that.
If you operate in the B2B sphere, then you’ll know very well that CEOs don’t always see eye-to-eye with their marketing companies. Of course, this makes for an incredibly difficult working relationship and results in a fair amount of grief for B2B marketing companies. What exactly is going wrong here?
Planning a monthly content calendar is a little like Marmite: you either love it or you hate it. While it can be a fun opportunity to be creative and think outside the box, if you’re not feeling particularly sparky, coming up with a batch of catchy, unique and strategic blog titles can be very hard work. What’s more, it’s not just the pressure to be creative that makes planning a content calendar tough. You also need to make sure that you’ve included all the right keywords, targeted the right personas, included the right calls to action and created content for every distinct stage of the buying process. With so many factors at play, getting a content calendar right can be a daunting task.
Lead generation companies tend to have a pretty bad reputation. This is largely because traditional lead generation companies often employed unscrupulous tactics that presented brands with heaps of irrelevant, unqualified leads. Because the leads that most lead generation companies produced were always unqualified – and had usually shown no interest in the brand’s product – they seldom ended up buying anything. More often than not, these leads came from big database lists purchased from third parties, and lead generation companies’ typical strategy was cold calling or spamming these contacts on behalf of the brand. Because of this, outsourcing lead generation to lead generation companies was often an absolute waste of time and money.
The most effective lead management strategies utilise modern tools and software designed to both supercharge and streamline lead conversion. Failing to use the right tools relegates your lead management strategy to the dark ages, putting you at a vast disadvantage to your more tech-savvy competitors.
The article below was originally published here on TheMarketingSite.com. TheMarketingSite.com (TMS) is a well-respected online marketing and communications knowledge hub. If you’re after a one-stop portal for business and marketing topics, industry news and trends, research and statistics, thought leadership articles and much more, head over to TMS. In the meantime, we’ve republished the full version of the original article for you here.
What is inbound marketing going to look like in five years’ time? The truth is that it’s hard to tell. What I can tell you is that it’s going to look very different to what it looks like now.