Viewing entries posted in 2016
Our society has a love-hate relationship with statistics. On one hand, their simplicity, makes their information immediately understandable.
Sales is a numbers game. A certain percentage of leads will become customers, and the others won’t. They will say no, and when you get enough no’s in a row, you will start to feel small. It takes a very resilient person to not let the accumulated knocks to self esteem get to him or her.
If you’re only just starting to dabble in inbound marketing, you’ve probably realised that it’s a powerful and complex beast. The whole thing can be particularly baffling if you don’t see a method to its magic. And that’s the crux of the matter: to ensure high ROI from inbound marketing, you need to adhere to a tried-and-tested process.
Dating — as whimsical as it might seem — pretty much makes the world go round. Dating, and our fascination with it, springs from a need for companionship as much as from the need to guarantee the survival of our species. You know what we’re talking about. Laugh as you may, persona development is to inbound marketing what dating is to relationships. You need that preamble before the main event starts.
You’re an inbound marketing agency considering outsourcing work to a partner agency. You’re almost convinced, but something’s holding you back. You like the sound of the benefits – like keeping your own team small while having access to a specialist pool of highly skilled writers and strategists – but you’re worried about the potential drawbacks. After all, it’s your reputation that’s going to take a hit if your partner agency lets you down.
Client pitches are essentially the bread and butter of any digital marketing agency. The ability to win pitches is key to growing your business, and without them your digital marketing agency wouldn’t even exist. In my blog today, we look at some of the core areas where pitches are won and lost, and how to deliver a killer client pitch that will help your agency grow.
Lead management can be very inefficient. Hit rates are just too low, while the number of people who ignore you or reject your pitch are too high. When faced with such odds, just maintaining one’s drive requires a great degree of resilience. Yet, there are still many people who do lead management manually. In fact, many companies are still completely reliant on this costly tactic for lead conversion.
Because consumers are always changing, marketing to them is a tricky business. In order to avoid getting left behind, a marketer has to get in on the latest action and trends, and be quick about it. Consumers and their desires are ever-changing, and it can be quite a challenge for a marketing department to keep their B2C marketing fresh. One of the biggest benefits of working in B2B marketing is that marketing changes at a steady pace alongside your industry. If you keep up to date with the industry, you can usually spot potential game changers from a mile away - and adapt your marketing strategy to keep pace.
Culture is an important part of your brand. It permeates everything that you do and says much about what you stand for. Some of your clients might even consider your culture to be your most important differentiator. Yet, many agencies still fail to give their culture the attention it deserves. And those that do, often do so only to create an impression that is as superficial as their commitment to whatever abused cause is currently trending. In this blog I’m going to outline what it takes to foster an agency culture that encourages growth and then explain why it is so important that you partner only with clients and agencies that share that culture. But first, let’s take a look at a definition of agency culture.
Every year new trends emerge in the world of web design. These transient but hugely influential developments evolve at such a rapid rate that their lifespans could end before summer comes around again. To avoid being left behind, web design agencies have to be quick to adopt innovative technology and practices that their fastest competitors are already taking advantage of.