Viewing entries tagged with 'digital marketing'
Our society has a love-hate relationship with statistics. On one hand, their simplicity, makes their information immediately understandable.
So they’ve discovered four new elements. Oh, you didn’t hear? Well, that’s the thing about news nowadays — most of it’s discovered and digested online, which means the majority of events are lost in a content maelstrom or quickly forgotten after reading. Anyway, the four new yet-to-be-named elements were less discovered and more synthesised in various laboratories in Japan, the US and Russia, according to Chemistry World. Highly unstable ‘supermetals’, they only exist for a fraction of a second before their atoms decay — rather like much of the content on the internet. Before this turns into a chemistry blog (not something I’m famed for) let’s get back to digital marketing and what it has in common with this recent scientific discovery.
A business’ most important resource is its people.
Daryn Smith, our fearless leader and all-round inbound marketing wunderkind, just published his first article on the Hubspot Partner blog! Check it out to find out more about what keeping up with the marketing Joneses entails, why staying relevant in your marketing strategy is vital, and how to get real results from your marketing efforts. Read the blog here.
I never saw myself working at a digital marketing agency.
More and more businesses - not to mention marketing agencies themselves - are opting to outsource digital marketing execution abroad. In many cases, doing this makes a lot of sense; there are a few excellent reasons why you might decide to outsource your digital marketing to a specialist agency based in a different country.
If you’re not sure what a Google Answer Box is, open up your browser to Google now. In the search bar, type in ‘How old is Meryl Streep?’ and hit enter. You’ll see that above the usual listings linking you to webpages that can tell you Meryl Streep’s age, there’s a box already showing you the answer: 65 years old. That’s an Answer Box.
For the past few months, parents the world over have been keeping their unruly little ones in check simply by uttering two very powerful words: “Santa’s watching.” Surprisingly, it isn’t the creepy spectre of a rotund, red-cheeked stranger spying on pre-pubescent children that has kids toeing the line when they hear this phrase. It’s something far more serious: the terrible fear of not getting any Christmas presents. It’s a well-known fact that Santa only drops gifts off at the homes of well-behaved, obedient children. Naughty kids, on the other hand, should expect nothing but a lousy lump of coal.
Over the past few years, a growing number of big brands have opted to go the ‘DIY’ marketing route, giving rise to the idea of the in-house marketing agency. This trend begs an obvious question: will digital marketing companies eventually become extinct?
If you’re doing business in today’s corporate world, you most likely already implement digital marketing services in one form or another. Simply doing digital marketing isn’t necessarily enough, however. What matters is whether these existing digital marketing services are having a real impact on your bottom line. If they aren’t, it could be because you aren’t putting enough time, effort or focus into your digital marketing strategy.