Viewing entries tagged with 'marketing ideas'
It’s that time of year when marketing gurus look into their crystal balls in the hope that they’ll be able to divine future trends and opportunities. Here at MPULL, we don’t believe in hocus pocus, but in science: studies, analytics, stuff like that. What follows, then, is a more informed and accurate forecast for 2016, along with some marketing ideas to make the most of the new year. But first, a warning.
We wrote a blog a while back that talked about taking advantage of important dates and holidays when coming up with B2B marketing ideas in South Africa. In the blog, we explained how planning topical content and activations around upcoming public holidays and sporting events can help you boost your web traffic by improving your rankings for related search terms in advance. Because so many of our readers found the list useful, we’ve decided to do the same thing and round up a list of special holidays and events in 2015.
It’s that time of year again: when Christmas songs start playing in supermarkets, children send endless wish lists off to the North Pole and marketers spend their afternoons gazing into their crystal balls in an effort to come up with fresh marketing ideas for the New Year.
Q2 is usually considered to be the second quietest quarter of the year. This is largely due to how disruptive April is; with Easter school holidays and a glut of successive public holidays most businesses find themselves running on little more than a skeleton staff at some point in April.
One of our tips for coming up with marketing ideas for 2015 is to remember to take advantage of special dates and public holidays in South Africa. Planning topical activations and campaigns around culturally important calendar dates will make your marketing ideas relevant, impactful and memorable.