Resources  

Need expert advice on a particular topic pronto? Browse our informative articles, blogs and guides by topic in the resources library.

Inbound Marketing

Find out how to attract relevant leads to your business and convert them into customers.

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Industries we work in

Although we work in all industries, we have extensive experience in the following sectors:

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Lead Management

Lead management programmes allow marketing teams to influence, manage and qualify known leads.

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Lead Generation

Find out how to create and efficiently manage a sustainable lead generation programme using digital channels and content marketing.

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Content Marketing

We look at how content marketing can help you find new prospects, convert leads into customers, upsell products to existing customers and position you as a thought leader in your industry.

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Social Media

Almost everyone today has at least one social media account, yet so many businesses are still using social media incorrectly. Find out how being social media savvy could help you increase sales and generate more revenue.

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Internet Marketing

Internet marketing should be the core focus of your marketing strategy, particularly in the B2B sphere. Find out more about why internet marketing is so essential and how to get the most out of your internet marketing strategy.

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Marketing Automation

Marketing automation software revolutionises the way you do marketing. Learn more to find out if marketing automation software is the right fit for your business.

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Digital Marketing

Effective digital marketing in today’s highly competitive environment requires so much more than just a website and the odd email newsletter.

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Email Marketing

The days of spamming are over. Find out all about behaviour-triggered email marketing and how to nurture and convert leads through intelligent email marketing.

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B2B Marketing

Successful B2B marketing means aligning your marketing tactics to how businesses buy.

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Brand Management

Brand management in the digital space is drastically different to brand management in the offline world.

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ROI Marketing

ROI-focused marketing strategies implement measurable marketing activities with a focus on revenue generation.

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Sales Funnel

The most effective marketing strategies are those that align themselves to the different stages of your sales funnel. Doing this allows you to influence leads as they progress along the path to purchase.

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Marketing Companies

Finding the right marketing company to partner with can be a difficult task. Here’s what to think about when choosing the right agency for your business.

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Customer Engagement

We look at what works and what doesn’t when it comes to engaging and retaining customers through digital channels.

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Effective Marketing Strategies

What makes some marketing strategies more effective than others? These articles dissect marketing strategies that get results.

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Product Marketing

Find out how product marketing managers can drive sales of new and existing products long-term.

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Sales Strategy

We believe that your marketing team and your sales teams should jointly function as one holistic revenue generation team. To do this, you need marketing and sales strategies that mesh together.

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Sales Forecasting

Sales forecasting shouldn’t be guesswork. Check out these insightful articles on the best ways to forecast sales through simple, data-driven calculations.

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How to increase sales

Learn how to grow your business by implementing marketing strategies geared towards finding new customers.

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Cold Calling

Face it: no one likes to make or receive a cold call. We explore a host of effective alternatives to this unpleasant and outdated sales tactic.

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