B2B Marketing

Businesses don’t follow the same buying process that consumers do.

For instance, in B2B transactions, the person buying the product or service is unlikely to be the person who will actually use it. In addition, the buyer usually does extensive research online before shortlisting potential vendors. Because of this, it’s important to capture buyers early on in the buying process so that you can influence their decisions as much as possible.

A B2B sales cycle is also typically much longer than a B2C sales cycle, and buyers seldom stick to a straightforward, linear path. For this reason, marketing automation is key to pulling off a successful B2B marketing programme.


Downloadable B2B marketing resources 

  • The Guide to Inbound Marketing:
    Successful B2B marketing requires capturing the decision-makers, experts and procurement team of a business early on in the buying process in order to influence a business’s buying decision. This comprehensive guide explains how inbound marketing can be used in the B2B sphere.
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  • Content Marketing Handbook:
    Content marketing is a key element of an inbound marketing strategy. This handbook provides useful insights on how content marketing works in the B2B sphere.
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  • Effective Social Media in Business Guide:
    B2B brands often shy away from using social media. In fact, if used correctly, it can be one of the most effective marketing channels. This guide explains how B2B brands can harness the power of social media.
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  • Website Redesign Checklist:
    Your website should be a cornerstone of your B2B marketing strategy, yet many business’s websites don’t tick all the boxes. Use this checklist to make sure that your B2B website has all the essential elements.
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