Creating content is nothing new to marketers. However, content marketing is about so much more than simply creating engaging and entertaining content.
Content marketing is about strategically creating and sharing a consistent stream of original, educational, top quality content for the purposes of attracting and nurturing leads, converting leads into customers and turning customers into brand advocates.
Importantly, content marketing is also entirely measurable, which means that you can track how much revenue is generated by each marketing activity.
MPULL offers an end-to-end content marketing service. To find out more, click here.
Downloadable content marketing resources
- Content Marketing Handbook:
This informative guide to content marketing contains everything you need to know in order to develop and execute measurable and effective content marketing strategies.
- The Guide to Effective Social Media in Business:
Effective social media strategies work hand-in-hand with content marketing strategies. This guide follows on from our Guide to Content Marketing and explains how to implement an effective social media strategy.
Useful articles about content marketing:
- What Google's Phantom 2 update means for your copywriting services
- Four blogging principles copywriting services need to understand [infographic]
- How content marketing bolsters corporate branding [infographic]
- 80% of consumers cite content as the most influential factor in corporate branding
- Q&A with Daryn Smith: building a content strategy for B2B corporates
- How WeVideo for Business can impact your content marketing strategy
- Four ways to come up with fresh content marketing ideas
- Most marketers measure content marketing success incorrectly [infographic]
- How to do a content marketing analysis
- LinkedIn launches new tool that assigns brands ‘content marketing scores’
- A successful digital content strategy takes the local market into account
- Content marketing - the heart of online success [infographic]
- Is the writing on the wall for digital content strategy
- Why your content strategy isn’t working – and how to fix it
- Why strategic blogging is key to your content marketing strategy
- How a good content marketing strategy makes PR redundant
- Will a content marketing strategy work for B2B in South Africa?
- Content Marketing Strategy Checklist
- How to do B2B content marketing in South Africa? [infographic]
- Why content marketing is better than SEO for B2B marketing
- Deciding which content and when to publish it in your content marketing strategy
- By using content marketing you can shorten your sales cycle
- Marketing’s new powerful revenue generation tool – Content Strategy
- Leads Management using content in South Africa [infographic]
- Content, is it the new corporate gift?
- Ensure the content strategy built for you delivers ROI
- Three big mistakes marketing companies make over the festive season
- Top tips for website copywriting [SlideShare]
- Website copywriting services are to often overlooked
- Why your website copywriting should focus on helping, not selling