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Digital Marketing

Effective digital marketing in today’s highly competitive environment requires so much more than just a website and the odd email newsletter.

These days, consumers and businesses alike are wise to the tricks of the advertising trade – traditional advertising just doesn’t work on them anymore. Instead, they decide which products and services to buy based on independent online research.

To attract, engage and convert customers, you need a digital marketing strategy that’s tailored to how modern consumers make buying decisions. This means that the best digital marketing strategies today employ a range of digital tactics – including inbound marketing tactics, content marketing tactics, lead nurturing programmes, paid search advertising and more – in a holistic fashion. What’s more, with the help of marketing automation technology, digital marketing can now be data-driven and ROI-focused.

To find out more about MPULL’s digital marketing packages, click here.

Downloadable Digital marketing resources 

  • The Guide to Inbound Marketing: 
    In this comprehensive guide we explain how digital marketing can be used to ensure that your business is found when potential customers are showing buying intent. 
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  • Content Marketing Handbook: 
    Content marketing is one of the most effective digital marketing tactics a brand can adopt. This informative guide to content marketing explains how to conceptualise and implement this worthwhile internet marketing tactic. 
    Download Now
  • The Guide to Effective Social Media in Business: 
    No digital marketing strategy can be complete with activating your social media channel. This insightful guide shows you how to turn your social media strategy into a profit centre. 
    Download Now
  • Checklist - for your website redesign: 
    Use this website redesign checklist to ensure that your website functions as a conversion-driven digital sales machine.
    Download Now