The core focus of an inbound marketing strategy is ensuring that your brand or business is found online by potential customers who are showing buying intent.
Unlike traditional outbound marketing strategies, which push marketing messages out via traditional media channels like magazine or TV ads, inbound marketing strategies only seek to target people who are actually interested in your product or service – even if they don’t know it yet.
MPULL offers a fully outsourced inbound marketing service. To find out more, click here.
Downloadable inbound marketing resources
The Guide to Inbound Marketing: This comprehensive guide looks at what inbound marketing is, why it’s the best way to do marketing today and how it should be implemented Download Now
Useful articles about inbound marketing:
- The Marketing Manager’s Creed
- Inbound marketing in the age of ad blockers
- The evolution of marketing: are you a dinosaur?
- Work these sporting events into your inbound marketing strategy in 2015
- What is inbound marketing going to look like in five years' time?
- How demand management is – and isn’t – like womanisin
- How marketing data powers an agile marketing approach
- Ransom note from an inbound marketing company
- Why we chose to create an inbound marketing programme for Lerato’s Hope on Mandela day
- Three inbound marketing tips from a four-year-old
- Inbound marketing: tool or tactic? [infographic]
- Five things our interns learnt about inbound marketing at MPULL
- Is your inbound marketing strategy attracting the wrong people?
- What will a marketing audit look like in the future?
- Two ways to implement your inbound marketing strategy
- What is inbound marketing?
- How inbound marketing actually helps enhance a sales strategy
- Inbound marketing makes websites successful [SlideShare]
- Why business to business companies need to do inbound marketing