Mastering the art of internet marketing is absolutely essential in today’s hyper-connected world.
Because so much information is freely available online, today’s consumers are more educated and discerning than ever before. We’ve learned to distrust traditional marketing messages, opting to ignore them in favour of doing our own independent research. In essence, the consumer now controls the buying process.
Internet marketing aims to ensure that your product or service is found by prospective customers as soon as they begin doing research online.
Downloadable internet marketing resources
- The Guide to Inbound Marketing:
In this comprehensive guide we explain how internet marketing can be used to ensure that your business is found when potential customers are showing buying intent.
- Content Marketing Handbook:
Content marketing is one of the most effective internet marketing tactics a brand can adopt. This informative guide to content marketing explains how to conceptualise and implement this worthwhile internet marketing tactic.
- The Guide to Effective Social Media in Business:
No internet marketing strategy can be complete with activating your social media channel. This insightful guide shows you how to turn your social media strategy into a profit centre.
- Checklist - for your website redesign:
Use this website redesign checklist to ensure that your website functions as a conversion-driven digital sales machine.
Useful articles about internet marketing:
- Marketing ideas for 2015: gaze into our crystal ball
- Which marketing analytics should go into a board report?
- How CMOs can cultivate a good relationship with an online marketing company
- How to promote your blog in a highly competitive online environment
- Why your web design company needs to do a course in digital marketing
- Insights from Adobe study for digital marketing in South Africa
- Are CMOs ready for the digital marketing era? [infographic]
- How to come up with creative marketing ideas for Q2
- Effective marketing strategies don’t rely on the luck of the Irish
- Does your internet marketing strategy have healthy roots? [infographic]
- Is your internet marketing company still pushing the same old tactics?
- UX is paramount to our digital marketing strategy [infographic]
- How to pick internet marketing consultants
- Why internet marketing works so well for the travel industry
- Marketing Statistics to fuel your 2014 digital marketing in South Africa [infographic]
- Five reasons why mobile should be the core of your digital marketing strategy
- Skills your digital marketing resource has that will turn them into your next CMO
- Only 2.5% of marketing managers are pushing an innovative digital content strategy