Marketing Automation

Marketing automation technology enables marketers to execute inbound marketing strategies and lead management programmes.

Using marketing automation technology, marketers can plan and schedule digital marketing tactics geared towards attracting prospects to your website, build landing pages that convert website visitors into leads and implement lead nurturing programmes that steer leads along a path to purchase. In addition, marketing automation software allows you to generate ROI metrics by directly correlating your marketing spend to revenue generated.

MPULL designs, configures and manages marketing automation programmes. To find out more, click here.



Downloadable marketing automation resources 

  • The Guide to Inbound Marketing:
    This comprehensive guide explains how marketing automation technology can be used to automate and track inbound marketing programmes.
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  • Content Marketing Handbook:
    Content is the key to successful marketing automation. Our Guide to Content Marketing outlines the different types of content you’ll need for each stage of your strategic marketing automation programme.
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