Sales forecasting should be a numbers game whereby past data shows how many sales typically result from particular marketing activities.
As most buying decisions are made based on consumers’ online research, the most useful data for forecasting sales figures will be data based on website traffic and website conversion ratios. Working with conversion ratios, brands should be able to determine how many website visitors are needed per month in order to reach their sales targets. Marketing strategies can then be crafted around attracting the requisite amount of traffic to their website.
Downloadable sales forecasting resources
- The Guide to Inbound Marketing:
Inbound marketing allows you to work out how many leads need to be generated in order to meet your specific sales target, allowing you to adjust your strategies accordingly. This comprehensive guide shows you how to implement an inbound marketing strategy.